Corporate gift baskets can give a big boost to any gift basket business. They are often ordered in large quantities by companies, corporations and businesses, large and small, to give as gifts, to employees, clients and colleagues as a way to say thank you.
And just a few tips, ideas and help here will give you the information you need to help make corporate gift baskets affordable for you and your corporate clients.
By making unique, good quality demos cheaply, and buying products and supplies at wholesale prices, without buying up a lot of inventory, you can save a lot of money in the process. And if you can work from home you’ll save more money on overhead.
Although usually filled with more expensive, gourmet items, corporate gift baskets can be a good money maker for your gift basket business, a sideline or a new business. If you already have a gift-related, craft-related or home based business of any kind, or if you just want to start up a gift basket business, making corporate gift baskets is a good idea.
You can easily add corporate (or sometimes called business) gift baskets to your existing line of gift baskets. You may have some of the baskets, items or products right now. You’ll need to know: what are the most popular types of corporate gift baskets, what products or items usually go in them and what the competition is doing in terms of items, products and pricing.
Three of the most popular types of corporate gift baskets are gourmet – fancy foods, fancy fruits with cheese collections, and fancy coffees with chocolate collections.
Products or items you might usually find in corporate or business gift baskets are: seasonal mixed fresh fruits, freshly baked cookies, fancy crackers, deluxe wrapped chocolates and candies, truffles, biscotti, muffins, scones, sausage, pistachios and other nuts, gourmet cheese, cheddar cheese, gourmet jams and preserves, gourmet hot chocolate mix packets, fancy flavored coffees, chocolate covered raspberries or blueberries, and other gourmet goodies. You may have some or many of these items or products already.
It’s not advisable to include any controversial items like alcoholic beverages. Although beer, champagne and wine gift baskets are popular, I wouldn’t include any beer, wine or champagne in your demo gift baskets. You can make these available, if you choose, if they customize an order, but be aware you may need a license to sell beer, wines or other liquors.
Besides possible health issues – by giving alcohol gifts unknowingly to recovering addicts or closet addicts, you and the business or corporation may have legal or liability issues from the consequences of providing the alcohol to the employees, colleagues or clients.
Containers can be traditional, finely crafted wicker baskets or fancy, small to large hampers. In any case they need to be of excellent or high quality.
Next you’ll want to check out the competition. Check out several websites carrying corporate gift baskets to get an idea what they’re offering, what items or products they include in their gift baskets and the price range.
The online gift basket websites carrying corporate gift baskets are competitive. So concentrate first on selling your business or corporate gift baskets locally to large companies and corporations. You may have no competition. You can always put up a website after you get your business going.
You’ll need at least two gift basket demos in more than one price range. Three or four demo baskets would be better. They may be giving a gift basket in one price range to clients and to colleagues or employees in another price range. Be prepared also to offer custom gift baskets. They can choose the gourmet items they want to go into the baskets, hampers or other containers. They may also want to choose the containers.
After your demo gift baskets are assembled, call around to the larger companies and find out who is in charge of purchasing or public relations. It may take two or three calls to find out whom to talk to, to set up an appointment. Just ask who you can make a short presentation to.
Make sure your prices are competitive and offer quantity discounts. Offer free shipping if they need to be shipped out of town or if they have regional offices they need them shipped to. Make sure to adjust your pricing in advance if you’re going to offer free shipping. Know what it’ll cost to package and ship your gift baskets and whether you’re going to use the postal service or another shipping service like UPS, Fed Ex or Airborne Express.
Good times to make your phone calls are at least two months in advance of a major holiday, at the year’s end or at the beginning of the year. But make your calls every month all through the year. They may give gifts to clients throughout the year. And they may give gifts to employees at any time of the year.
If your presentation doesn’t result in any orders, ask for feedback. Perhaps it’s the type of items or products you’re presenting. Perhaps the gift baskets are overpriced.
Starting up a business to specialize in corporate gift baskets is easy to do. If you can, work from home – make it a home-based business. Make sure not to order in a lot of inventory. To keep your costs down, only buy enough products in the beginning to put your demo corporate gift baskets together.
After your presentation and resulting orders, you’ll know what items, products and supplies to order for the gift baskets. This is a good way to start on a shoestring budget.
Adding business or corporate gift baskets to your current line of gift baskets can help boost your bottom line. A few of the tips here should get you going in the right direction. If making gift baskets is new to you, you’ll find plenty of ideas to make a few demo corporate gift baskets and give it a try. This is an inexpensive or cheap way to add to your gift basket business, start up a gift basket business, or add on to another home based or work at home business.