Essential Tips for Writing in the Fashion Industry

By: Guise Archives

There are just as many opportunities for writing within the fashion industry as there are for anything else. It may seem like a difficult profession to take on, but there have fortunately been many high profile tips shared over time. Judith C. Everett and Kristen K. Swanson, in particular, have done much to forge the path.

If you want to get started writing about the fashion world, it’s useful to separate the process into six different stages:

  • Planning. Here, you’ll sort out the purpose of the article, the audience you’re writing for, the attitude of the piece, and decide the angle you’re approaching from.
  • Organization. Here, you’ll start shaping your earliest material into a workable outline.
  • Drafting. It’s important to start with a first draft and then work out the kinks from there.
  • Revisions. After you’ve written the article, you can read through and easily see what needs improvement.
  • Editorial. You can then start checking out all of your mechanics, spelling, grammar, and punctuation.
  • Proofread. Finally, you need to read the finished product at least once more and do any final corrections that you deem necessary.

Having a Purpose

The best writing is always done with a particular purpose in mind. The audience and attitude are also integral. The best way to start is by picking an exact subject and then researching it as much as possible. The angle you hope to approach the piece from will come along the way. It will also become much easier to know what you’d like to say. Writing is effectively a means of communication; only through your own understanding can you deliver as well as hoped.

Logical thinking also helps develop the primary idea that the entire piece will be based upon. It’s a good idea to decide upon a definitive purpose statement that will guide the entire article you’re working on. You can even use it as the leading sentence in order to hook the audience. You can choose to be as direct as possible or intentionally indirect, but your stance should be clear from the jump.

Audience You’re Writing For

Every piece of writing should ideally be generated with a particular audience in mind. In the case of fashion writing, you’ll obviously be targeting fashion enthusiasts and those looking for the latest clothing trends, such as plus size corsets. Ideally, you should be able to answer questions that the audience may have while also entertaining them along the way. Here are four important factors to consider when it comes to understanding your audience:

  • Who’s going to read the piece?
  • How much do you expect the readers to know already?
  • What kind of relationship exists between you and the audience?
  • What style of writing would be most appropriate?

Try to be as specific as possible about the intended audience. Think about them throughout the entire composition process. It’s impossible to know them all individually, but you can at least come to a general understanding. Age, occupation, education, needs, wants, and even culture can all play an important part, especially when it comes to fashion tastes. After considering all of these elements, you can craft your writing with much greater focus.

Consider What They Know

It’s important not to talk down to anyone as you write. Every piece should hopefully be inclusive in tone, even if you intend to inform. Some readers may know very little while others could be experts, however. It’s important to choose which particular portion of the potential audience is of greater interest for the piece at hand.

Consider the Reader and Writer Relationship

Thinking about the relationship you hope to convey between you and the audience can also help you finalize your writing. There are many different varieties to choose from. For instance, you may want to approach the audience as if they are long-running friends that you’re well acquainted with. The conversational approach tends to be quite inviting. That said, you may want to be more matter of fact if you intend to cover the news above all else. The content and how you deliver it will define you, so be sure to think carefully about this before you begin.